/* =========================================================
   YU.MEDIA — Creative Agency · v3 "Film"
   STRICT brand palette (brand book p.7):
   Burgundy #4e0000 · Cream #faf5e7 · Navy #263650
   Type (brand book p.8): Playfair Display · Montserrat
   Language: full-bleed film opening, sharp editorial
   geometry (no arches), giant type, cinematic pacing.
   ========================================================= */

/* ---------- Tokens ---------- */
:root{
  --burgundy:#4e0000;
  --burgundy-deep:#3a0000;
  --burgundy-ink:#280000;
  --burgundy-soft:#6b1a1a;
  --cream:#faf5e7;
  --cream-dim:#f2ecdb;
  --cream-40:rgba(250,245,231,.4);
  --cream-70:rgba(250,245,231,.7);
  --navy:#263650;
  --navy-deep:#1b2940;
  --navy-40:rgba(38,54,80,.4);

  --f-display:"Playfair Display",Georgia,serif;
  --f-text:"Montserrat","Helvetica Neue",Arial,sans-serif;

  --maxw:1440px;
  --gutter:clamp(20px,4.5vw,72px);
  --r-img:14px;
  --r-card:24px;

  --ease:cubic-bezier(.22,.61,.36,1);
  --ease-out:cubic-bezier(.16,1,.3,1);
  --shadow:0 30px 80px -30px rgba(40,0,0,.45);
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.001ms!important;transition-duration:.001ms!important;animation-iteration-count:1!important}
}
body{
  font-family:var(--f-text);
  color:var(--navy);
  background:var(--cream);
  line-height:1.7;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img,svg,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:none;background:none;color:inherit}
ul{list-style:none}
::selection{background:var(--burgundy);color:var(--cream)}
:focus-visible{outline:2px solid var(--navy);outline-offset:3px;border-radius:4px}
body.loading{overflow:hidden;height:100vh}

/* ---------- Type ---------- */
h1,h2,h3,h4{font-family:var(--f-display);font-weight:600;line-height:1.04;color:var(--burgundy);letter-spacing:-.015em}
.it{font-style:italic;font-weight:500}
.label{
  font-family:var(--f-text);font-weight:600;font-size:.7rem;
  letter-spacing:.34em;text-transform:uppercase;color:var(--burgundy);
  display:inline-flex;align-items:center;gap:.9em;
}
.label::before{content:"";width:34px;height:1px;background:currentColor;opacity:.5}
.label.bare::before{display:none}
.on-dark .label,.label.on-dark{color:var(--cream-70)}

/* ---------- Layout ---------- */
.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gutter)}
.section{padding-block:clamp(80px,11vw,160px);position:relative}
.sec-head{margin-bottom:clamp(44px,6vw,80px);max-width:900px}
.sec-head h2{font-size:clamp(2.4rem,5.6vw,4.8rem);margin-top:.4em}
.sec-head p{margin-top:1.2em;font-size:1.05rem;opacity:.85;max-width:58ch}
.sec-head.center{margin-inline:auto;text-align:center}
.sec-head.center p{margin-inline:auto}
.sec-head.center .label::before{display:none}

/* ---------- Buttons ---------- */
.btn{
  --bg:var(--burgundy);--fg:var(--cream);
  position:relative;display:inline-flex;align-items:center;gap:.75em;
  padding:1.1em 2.2em;border-radius:999px;background:var(--bg);color:var(--fg);
  font-weight:600;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;
  overflow:hidden;isolation:isolate;transition:transform .5s var(--ease-out),box-shadow .5s var(--ease-out),color .4s;
}
.btn svg{width:15px;height:15px;transition:transform .5s var(--ease-out)}
.btn::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--navy);transform:translateY(101%);transition:transform .55s var(--ease-out)}
.btn:hover{transform:translateY(-3px);box-shadow:0 22px 44px -20px rgba(27,41,64,.7)}
.btn:hover::before{transform:translateY(0)}
.btn:hover svg{transform:translate(4px,-4px)}
.btn.ghost{--bg:transparent;--fg:var(--burgundy);box-shadow:inset 0 0 0 1.4px rgba(78,0,0,.35)}
.btn.ghost::before{background:var(--burgundy)}
.btn.ghost:hover{--fg:var(--cream)}
.btn.cream{--bg:var(--cream);--fg:var(--burgundy)}
.btn.cream::before{background:var(--navy)}
.btn.cream:hover{color:var(--cream)}
.btn.cream.ghost{--bg:transparent;--fg:var(--cream);box-shadow:inset 0 0 0 1.4px var(--cream-40)}
.btn.cream.ghost::before{background:var(--cream)}
.btn.cream.ghost:hover{--fg:var(--burgundy)}

.link-u{position:relative;font-weight:600;padding-bottom:2px}
.link-u::after{content:"";position:absolute;left:0;bottom:0;width:100%;height:1.4px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .5s var(--ease-out)}
.link-u:hover::after{transform:scaleX(1);transform-origin:left}

/* ---------- Sparkle (brand motif, on-palette) ---------- */
.spark{position:absolute;pointer-events:none;color:var(--navy)}
.spark svg{width:100%;height:100%}
@keyframes twinkle{0%,100%{transform:scale(.72) rotate(0);opacity:.3}50%{transform:scale(1.1) rotate(45deg);opacity:.9}}
.spark.tw{animation:twinkle 5s var(--ease) infinite}
@keyframes spin-slow{to{transform:rotate(360deg)}}

/* =========================================================
   CURTAIN (preloader)
   ========================================================= */
#curtain{
  position:fixed;inset:0;z-index:2000;background:var(--burgundy);color:var(--cream);
  display:grid;place-items:center;
  transition:transform 1s cubic-bezier(.76,0,.24,1);
}
#curtain.done{transform:translateY(-101%)}
#curtain .cu-inner{display:grid;place-items:center;gap:18px;text-align:center}
#curtain .cu-mark{width:110px}
#curtain .cu-word{letter-spacing:.44em;font-size:.66rem;text-transform:uppercase;color:var(--cream-70);padding-left:.44em}
#curtain .cu-line{width:200px;height:1px;background:rgba(250,245,231,.18);overflow:hidden}
#curtain .cu-line i{display:block;height:100%;width:100%;background:var(--cream);transform:scaleX(0);transform-origin:left;transition:transform .3s linear}
.cu-num{
  position:absolute;right:clamp(24px,5vw,64px);bottom:clamp(18px,4vw,48px);
  font-family:var(--f-display);font-style:italic;font-weight:600;line-height:1;
  font-size:clamp(4rem,11vw,9rem);color:var(--cream);
}
.cu-num::after{content:"%";font-size:.3em;font-style:normal;opacity:.6;margin-left:.1em;vertical-align:super}

/* =========================================================
   HEADER
   ========================================================= */
.header{position:fixed;top:0;left:0;width:100%;z-index:1000;
  transition:transform .5s var(--ease),background .5s var(--ease),box-shadow .5s var(--ease)}
.header-inner{display:flex;align-items:center;justify-content:space-between;padding-block:20px;transition:padding .4s var(--ease)}
.header.scrolled{background:rgba(250,245,231,.88);backdrop-filter:blur(16px) saturate(1.1);box-shadow:0 1px 0 rgba(78,0,0,.1)}
.header.scrolled .header-inner{padding-block:12px}
.header.hide{transform:translateY(-105%)}

.brand{display:flex;align-items:center;gap:12px;color:var(--cream);z-index:1001}
.header.scrolled .brand{color:var(--burgundy)}
.brand .mark{width:46px;flex:none;transition:transform .6s var(--ease-out)}
.brand .mark img{width:100%;display:block}
.brand .mark img.m-dark{display:none}
.header.scrolled .brand .mark img.m-light{display:none}
.header.scrolled .brand .mark img.m-dark{display:block}
.brand:hover .mark{transform:scale(1.06)}
.brand .wordmark{line-height:1;display:flex;flex-direction:column;gap:3px}
.brand .wm-main{font-weight:700;letter-spacing:.16em;font-size:1rem}
.brand .wm-sub{font-weight:500;letter-spacing:.36em;font-size:.48rem;opacity:.75;text-transform:uppercase}

.nav{display:flex;align-items:center;gap:clamp(18px,2.4vw,40px)}
.nav-links{display:flex;align-items:center;gap:clamp(16px,2vw,34px)}
.nav-links a{font-weight:600;font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;position:relative;color:var(--cream);opacity:.92}
.header.scrolled .nav-links a{color:var(--navy)}
.nav-links a::after{content:"";position:absolute;left:0;bottom:-6px;width:100%;height:1.4px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .45s var(--ease-out)}
.nav-links a:hover::after,.nav-links a.active::after{transform:scaleX(1);transform-origin:left}
.nav .btn{padding:.85em 1.6em;font-size:.68rem;--bg:var(--cream);--fg:var(--burgundy)}
.header.scrolled .nav .btn{--bg:var(--burgundy);--fg:var(--cream)}

.nav-toggle{display:none;width:44px;height:44px;position:relative;z-index:1001;flex:none}
.nav-toggle span{position:absolute;left:9px;width:26px;height:2px;background:var(--cream);border-radius:2px;transition:.4s var(--ease)}
.header.scrolled .nav-toggle span{background:var(--burgundy)}
.nav-toggle span:nth-child(1){top:16px}
.nav-toggle span:nth-child(2){top:22px}
.nav-toggle span:nth-child(3){top:28px}
body.menu-open .nav-toggle span{background:var(--cream)}
body.menu-open .nav-toggle span:nth-child(1){top:22px;transform:rotate(45deg)}
body.menu-open .nav-toggle span:nth-child(2){opacity:0}
body.menu-open .nav-toggle span:nth-child(3){top:22px;transform:rotate(-45deg)}

.mobile-menu{position:fixed;inset:0;z-index:999;background:var(--burgundy);color:var(--cream);
  display:flex;flex-direction:column;justify-content:center;padding:var(--gutter);
  clip-path:inset(0 0 100% 0);transition:clip-path .7s cubic-bezier(.76,0,.24,1)}
body.menu-open .mobile-menu{clip-path:inset(0)}
.mobile-menu ul{display:flex;flex-direction:column;gap:4px}
.mobile-menu a{font-family:var(--f-display);font-size:clamp(2.2rem,9vw,3.6rem);color:var(--cream);line-height:1.16;display:inline-block;opacity:0;transform:translateY(30px);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.mobile-menu a .idx{font-family:var(--f-text);font-size:.72rem;color:var(--cream-70);vertical-align:super;margin-right:.6em;letter-spacing:.1em}
body.menu-open .mobile-menu a{opacity:1;transform:none}
body.menu-open .mobile-menu li:nth-child(1) a{transition-delay:.22s}
body.menu-open .mobile-menu li:nth-child(2) a{transition-delay:.29s}
body.menu-open .mobile-menu li:nth-child(3) a{transition-delay:.36s}
body.menu-open .mobile-menu li:nth-child(4) a{transition-delay:.43s}
body.menu-open .mobile-menu li:nth-child(5) a{transition-delay:.50s}
body.menu-open .mobile-menu li:nth-child(6) a{transition-delay:.57s}
.mobile-menu .mm-foot{margin-top:44px;display:flex;flex-wrap:wrap;gap:16px 34px;font-size:.86rem;opacity:.85;border-top:1px solid rgba(250,245,231,.16);padding-top:26px}
.mobile-menu .mm-foot a{font-family:var(--f-text);font-size:.86rem;opacity:1;transform:none}

/* =========================================================
   HERO — full-bleed film
   ========================================================= */
.hero{position:relative;height:100svh;min-height:620px;overflow:hidden;color:var(--cream);
  display:flex;align-items:flex-end;
  background:radial-gradient(130% 110% at 18% 0%,#5c1010 0%,var(--burgundy) 46%,var(--burgundy-ink) 100%)}
.hero-slides{position:absolute;inset:0}
.hero-slides .slide{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;
  transition:opacity 1.4s var(--ease);will-change:transform,opacity}
.hero-slides .slide.is-active{opacity:1;animation:kenburns 11s var(--ease) forwards}
.hero-slides .slide:nth-child(even).is-active{animation-name:kenburns-alt}
@keyframes kenburns{from{transform:scale(1.005) translate(0,0)}to{transform:scale(1.07) translate(-1%,-.8%)}}
@keyframes kenburns-alt{from{transform:scale(1.07) translate(.9%,.7%)}to{transform:scale(1.005) translate(0,0)}}
@media (prefers-reduced-motion:reduce){.hero-slides .slide.is-active{animation:none}}
.hero-shade{position:absolute;inset:0;pointer-events:none;
  background:
    linear-gradient(to top,rgba(40,0,0,.92) 0%,rgba(40,0,0,.45) 38%,rgba(40,0,0,0) 64%),
    linear-gradient(to bottom,rgba(40,0,0,.5) 0%,rgba(40,0,0,0) 26%)}
.hero-grain{position:absolute;inset:0;pointer-events:none;opacity:.07;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.6'/%3E%3C/svg%3E")}
.hero-content{position:relative;z-index:3;width:100%;padding-bottom:clamp(88px,11vh,130px)}
.hero .label{color:var(--cream-70);opacity:0;transition:opacity .8s var(--ease) .25s}
.hero.in .label{opacity:1}
.hero h1{
  color:var(--cream);margin-top:.35em;
  font-size:clamp(3rem,7.6vw,7.4rem);line-height:.98;letter-spacing:-.02em}
.hero h1 .line{display:block;overflow:hidden;padding-bottom:.06em;margin-bottom:-.06em}
.hero h1 .line span{display:block;transform:translateY(112%);transition:transform 1.1s var(--ease-out)}
.hero.in h1 .line span{transform:none}
.hero h1 .line:nth-child(2) span{transition-delay:.12s}
.hero h1 em{font-style:italic;font-weight:500}
.hero-row{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:26px;margin-top:clamp(22px,3.5vh,40px)}
.hero-sub{max-width:44ch;font-size:clamp(.96rem,1.3vw,1.12rem);color:var(--cream-70);
  opacity:0;transform:translateY(20px);transition:.9s var(--ease) .5s}
.hero.in .hero-sub{opacity:1;transform:none}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;opacity:0;transform:translateY(20px);transition:.9s var(--ease) .65s}
.hero.in .hero-actions{opacity:1;transform:none}

.hero-foot{position:absolute;left:0;bottom:0;width:100%;z-index:4;
  border-top:1px solid rgba(250,245,231,.16);
  opacity:0;transition:opacity .9s var(--ease) .9s}
.hero.in .hero-foot{opacity:1}
.hero-foot-inner{display:flex;align-items:center;justify-content:space-between;gap:20px;
  padding-block:16px;font-size:.66rem;letter-spacing:.26em;text-transform:uppercase;color:var(--cream-70)}
.hero-foot .locs{display:flex;align-items:center;gap:14px;flex-wrap:wrap}
.hero-foot .locs b{color:var(--cream);font-weight:600}
.hero-foot .dotsep{width:4px;height:4px;border-radius:50%;background:var(--cream-40)}
.hero-scrollcue{display:flex;align-items:center;gap:10px}
.hero-scrollcue .bar{width:1px;height:26px;background:var(--cream-40);position:relative;overflow:hidden}
.hero-scrollcue .bar::after{content:"";position:absolute;top:-100%;left:0;width:100%;height:100%;background:var(--cream);animation:drip 1.8s var(--ease) infinite}
@keyframes drip{to{top:100%}}

.hero-est{display:inline-flex;align-items:center;gap:12px;letter-spacing:.26em;text-transform:uppercase;
  font-size:.66rem;font-weight:600;color:var(--cream-70)}

/* desktop art direction: portrait photos live in a framed panel (no crop, no upscale) */
@media (min-width:901px){
  .hero-slides{inset:auto;right:var(--gutter);top:calc(50% + 8px);transform:translateY(-52%);
    width:min(31vw,470px);aspect-ratio:4/5;border-radius:var(--r-card);
    box-shadow:0 60px 110px -40px rgba(0,0,0,.65),inset 0 0 0 1px rgba(250,245,231,.14);overflow:hidden}
  .hero-shade{display:none}
  .hero-content{padding-right:calc(min(31vw,470px) + var(--gutter) + clamp(20px,2.6vw,48px))}
  .hero h1{font-size:clamp(3rem,6.4vw,6.6rem)}
}

/* =========================================================
   MARQUEE STRIPS
   ========================================================= */
.strip{background:var(--burgundy-ink);color:var(--cream);overflow:hidden}
.strip .marquee{display:flex;padding-block:18px;white-space:nowrap;width:max-content;animation:scroll-x 34s linear infinite}
.strip .marquee span{font-family:var(--f-display);font-style:italic;font-size:clamp(1.05rem,1.9vw,1.6rem);padding-inline:30px;opacity:.9;display:inline-flex;align-items:center;gap:30px}
.strip .marquee span::after{content:"✦";font-style:normal;font-size:.6em;opacity:.6}
@keyframes scroll-x{to{transform:translateX(-50%)}}

.strip.editorial{background:var(--navy);border:0}
.strip.editorial .marquee{padding-block:clamp(28px,4.5vw,52px);animation-duration:48s}
.strip.editorial .marquee span{font-size:clamp(2.2rem,5vw,4.4rem);font-weight:500;color:var(--cream);opacity:1}
.strip.editorial .marquee span i{font-style:italic;opacity:.55}

/* =========================================================
   REVEAL / SPLIT
   ========================================================= */
.reveal{opacity:0;transform:translateY(36px);transition:opacity .9s var(--ease-out),transform .9s var(--ease-out)}
.reveal.in{opacity:1;transform:none}
.reveal.d1{transition-delay:.1s}.reveal.d2{transition-delay:.2s}.reveal.d3{transition-delay:.3s}.reveal.d4{transition-delay:.4s}
.reveal.left{transform:translateX(-40px)}
.reveal.right{transform:translateX(40px)}
.reveal.left.in,.reveal.right.in{transform:none}

[data-split] .w-mask{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.09em;margin-bottom:-.09em}
[data-split] .w{display:inline-block;transform:translateY(115%) rotate(2deg);transition:transform .95s var(--ease-out)}
[data-split].in .w{transform:none}
@media (prefers-reduced-motion:reduce){[data-split] .w{transform:none}}

/* =========================================================
   STUDIO (statement)
   ========================================================= */
.studio{background:var(--cream)}
.studio .statement{
  font-family:var(--f-display);font-weight:600;color:var(--burgundy);
  font-size:clamp(2.2rem,5.4vw,4.9rem);line-height:1.08;letter-spacing:-.015em;max-width:22ch}
.studio .statement .it{opacity:.92}
.studio-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(40px,6vw,100px);margin-top:clamp(40px,5vw,64px);align-items:start}
.studio-copy p{max-width:56ch}
.studio-copy p+p{margin-top:1.2em}
.studio-copy strong{color:var(--burgundy)}
.studio-values{display:flex;flex-direction:column;gap:0;border-top:1px solid rgba(38,54,80,.18)}
.studio-values li{display:flex;align-items:center;justify-content:space-between;gap:14px;
  padding:18px 4px;border-bottom:1px solid rgba(38,54,80,.18);
  font-family:var(--f-display);font-size:clamp(1.2rem,1.8vw,1.6rem);color:var(--navy);transition:padding .4s var(--ease),color .4s}
.studio-values li:hover{padding-left:14px;color:var(--burgundy)}
.studio-values li span:last-child{font-family:var(--f-text);font-size:.62rem;letter-spacing:.26em;text-transform:uppercase;opacity:.6}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:clamp(56px,7vw,90px);
  border-top:1px solid rgba(38,54,80,.18)}
.stat{padding:clamp(24px,3vw,40px) 20px 0 0}
.stat+.stat{border-left:1px solid rgba(38,54,80,.14);padding-left:clamp(20px,2.5vw,36px)}
.stat .n{font-family:var(--f-display);font-weight:700;font-size:clamp(2.6rem,5.4vw,4.4rem);color:var(--burgundy);line-height:1}
.stat .n .plus{color:var(--navy);opacity:.55}
.stat .l{margin-top:.6em;font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;font-weight:600;opacity:.75}

/* =========================================================
   SERVICES — interactive index
   ========================================================= */
.services{background:var(--burgundy);color:var(--cream)}
.services .label{color:var(--cream-70)}
.services .sec-head h2{color:var(--cream)}
.services .sec-head p{color:var(--cream-70)}
.svc-list{position:relative;border-top:1px solid rgba(250,245,231,.16)}
.svc-row{position:relative;display:grid;grid-template-columns:48px 44px 1fr auto 104px 44px;align-items:center;gap:clamp(14px,2.4vw,34px);
  padding:clamp(18px,2.6vw,26px) 4px;border-bottom:1px solid rgba(250,245,231,.16);cursor:pointer;
  width:100%;text-align:left;font-family:inherit;
  transition:padding .45s var(--ease),background .45s}
.svc-row .idx{font-size:.72rem;letter-spacing:.2em;color:var(--cream-40);font-weight:600}
.svc-row .s-ic{width:44px;height:44px;border-radius:12px;background:rgba(250,245,231,.08);display:grid;place-items:center;color:var(--cream);
  transition:background .45s,color .45s,transform .5s var(--ease-out)}
.svc-row .s-ic svg{width:22px;height:22px}
.svc-row h3{color:var(--cream);font-size:clamp(1.4rem,3vw,2.3rem);font-weight:500;transition:transform .45s var(--ease),font-style .1s}
.svc-row .tag{font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--cream-40);text-align:right;max-width:30ch;transition:color .4s}
.svc-row .thumb{width:104px;aspect-ratio:3/2;border-radius:10px;overflow:hidden;display:block;
  box-shadow:inset 0 0 0 1px rgba(250,245,231,.14)}
.svc-row .thumb img{width:100%;height:100%;object-fit:cover;filter:saturate(.85);transition:transform .7s var(--ease-out),filter .5s}
.svc-row:hover .thumb img{transform:scale(1.07);filter:saturate(1)}
.svc-row .arr{width:40px;height:40px;border-radius:50%;box-shadow:inset 0 0 0 1.2px rgba(250,245,231,.3);display:grid;place-items:center;color:var(--cream);
  transition:background .4s,transform .5s var(--ease-out)}
.svc-row .arr svg{width:15px;height:15px}
.svc-row:hover{padding-left:clamp(8px,1.2vw,18px)}
.svc-row:hover h3{font-style:italic}
.svc-row:hover .tag{color:var(--cream-70)}
.svc-row:hover .s-ic{background:var(--cream);color:var(--burgundy);transform:rotate(-8deg)}
.svc-row:hover .arr{background:var(--cream);color:var(--burgundy);transform:rotate(-45deg)}

/* =========================================================
   WORK
   ========================================================= */
.work{background:var(--cream)}
.work-head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:clamp(36px,5vw,56px)}
.filters{display:flex;flex-wrap:wrap;gap:10px}
.filter{padding:.65em 1.4em;border-radius:999px;font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;
  box-shadow:inset 0 0 0 1.3px rgba(38,54,80,.3);color:var(--navy);transition:.35s var(--ease)}
.filter:hover{box-shadow:inset 0 0 0 1.3px var(--navy)}
.filter.active{background:var(--navy);color:var(--cream);box-shadow:inset 0 0 0 1.3px var(--navy)}

.work-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(12px,1.4vw,20px);grid-auto-flow:dense}
.tile{position:relative;overflow:hidden;border-radius:var(--r-img);grid-column:span 4;aspect-ratio:4/5;cursor:pointer;
  background:var(--cream-dim);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.tile.wide{grid-column:span 8;aspect-ratio:16/10}
.tile img{width:100%;height:100%;object-fit:cover;transition:transform 1.1s var(--ease-out)}
.tile::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(40,0,0,.82) 0%,rgba(40,0,0,.08) 46%,transparent 68%);opacity:.3;transition:opacity .5s}
.tile:hover img{transform:scale(1.05)}
.tile:hover::after{opacity:1}
.tile .meta{position:absolute;left:20px;right:20px;bottom:18px;z-index:2;color:var(--cream);display:flex;align-items:flex-end;justify-content:space-between;gap:12px;
  transform:translateY(8px);opacity:.92;transition:.5s var(--ease)}
.tile:hover .meta{transform:none;opacity:1}
.tile .meta .cat{font-size:.6rem;letter-spacing:.24em;text-transform:uppercase;color:var(--cream-70);font-weight:600}
.tile .meta h3{color:var(--cream);font-size:clamp(1.15rem,1.6vw,1.5rem);margin-top:.25em}
.tile .meta .num{font-family:var(--f-display);font-style:italic;font-size:.95rem;color:var(--cream-70)}
.tile.is-hidden{display:none}
.tile.filtering{opacity:0;transform:scale(.97)}

/* lightbox */
.lightbox{position:fixed;inset:0;z-index:1500;display:grid;place-items:center;padding:5vw;
  background:rgba(27,15,10,.92);backdrop-filter:blur(10px);opacity:0;visibility:hidden;transition:.45s var(--ease)}
.lightbox.open{opacity:1;visibility:visible}
.lb-stage{position:relative;max-width:1100px;width:100%;max-height:88vh;display:flex;align-items:center;justify-content:center;gap:clamp(18px,3vw,36px)}
.lb-stage img{max-height:76vh;max-width:54%;width:auto;border-radius:12px;box-shadow:var(--shadow);transform:scale(.97);transition:.45s var(--ease)}
.lightbox.open .lb-stage img{transform:none}
.lb-panel{background:var(--cream);color:var(--navy);border-radius:var(--r-card);padding:clamp(24px,3vw,38px);
  width:min(380px,38vw);text-align:left;box-shadow:var(--shadow)}
.lb-panel .cat{font-size:.62rem;letter-spacing:.26em;text-transform:uppercase;color:var(--burgundy);font-weight:700;opacity:.85}
.lb-panel h3{color:var(--burgundy);font-size:clamp(1.5rem,2.4vw,2.1rem);margin-top:.35em;line-height:1.1}
.lb-desc{margin-top:.9em;font-size:.92rem;line-height:1.7;opacity:.9}
.lb-cta{margin-top:1.6em;font-size:.7rem;padding:.95em 1.7em}
.lb-panel .lb-hint{margin-top:18px;text-align:left;color:var(--navy);opacity:.45}
@media (max-width:760px){
  .lb-stage{flex-direction:column;overflow-y:auto;max-height:88vh;padding-block:10px}
  .lb-stage img{max-width:86vw;max-height:44vh}
  .lb-panel{width:min(420px,88vw)}
}
.lb-btn{position:absolute;top:50%;transform:translateY(-50%);width:52px;height:52px;border-radius:50%;
  background:rgba(250,245,231,.1);color:var(--cream);display:grid;place-items:center;transition:.35s}
.lb-btn:hover{background:var(--cream);color:var(--burgundy)}
.lb-prev{left:-4px}.lb-next{right:-4px}
.lb-close{position:fixed;top:22px;right:22px;width:48px;height:48px;border-radius:50%;background:rgba(250,245,231,.1);color:var(--cream);display:grid;place-items:center;transition:.35s}
.lb-close:hover{background:var(--cream);color:var(--burgundy);transform:rotate(90deg)}
.lightbox.solo{cursor:pointer}
.lightbox.solo .lb-btn{display:none}
.lightbox.solo .lb-hint{display:block}
.lb-hint{display:none;margin-top:12px;text-align:center;font-size:.62rem;letter-spacing:.28em;text-transform:uppercase;color:var(--cream-40)}

/* =========================================================
   APPROACH — navy
   ========================================================= */
.approach{background:var(--navy);color:var(--cream)}
.approach .label{color:var(--cream-70)}
.approach .sec-head h2{color:var(--cream)}
.approach .sec-head p{color:var(--cream-70)}
.steps{display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid rgba(250,245,231,.18);border-left:1px solid rgba(250,245,231,.18)}
.step{padding:clamp(22px,2.6vw,36px) clamp(16px,2vw,28px) clamp(28px,3vw,44px);
  border-right:1px solid rgba(250,245,231,.18);border-bottom:1px solid rgba(250,245,231,.18);
  position:relative;overflow:hidden;isolation:isolate;transition:color .45s}
.step::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--cream);transform:translateY(101%);transition:transform .55s var(--ease-out)}
.step .sn{font-family:var(--f-display);font-style:italic;font-size:clamp(2.2rem,3.6vw,3.4rem);line-height:1;color:var(--cream);opacity:.35;transition:.45s}
.step h3{color:var(--cream);font-size:clamp(1.15rem,1.6vw,1.5rem);margin-top:.7em;transition:color .45s}
.step p{font-size:.84rem;color:var(--cream-70);margin-top:.6em;transition:color .45s}
.step:hover::before{transform:translateY(0)}
.step:hover .sn{color:var(--burgundy);opacity:.5}
.step:hover h3{color:var(--burgundy)}
.step:hover p{color:var(--navy)}
.approach-line{margin-top:clamp(36px,5vw,56px);text-align:center;font-family:var(--f-display);font-style:italic;
  font-size:clamp(1.1rem,2vw,1.5rem);color:var(--cream-70);letter-spacing:.02em}

/* =========================================================
   CLIENTS — logo ribbon band (burgundy)
   ========================================================= */
.clients-band{background:var(--burgundy);color:var(--cream);overflow:hidden}
.clients-band .label{color:var(--cream-70)}
.clients-band h2{color:var(--cream);font-size:clamp(1.9rem,4vw,3rem);margin-top:.5em}
.logo-rows{margin-top:clamp(40px,5vw,64px);display:flex;flex-direction:column;gap:clamp(20px,3vw,36px);
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.logo-rows .crow{display:flex;width:max-content}
.logo-rows .track{display:flex;align-items:center;animation:scroll-x 55s linear infinite}
.logo-rows .crow.rev .track{animation-direction:reverse;animation-duration:44s}
.logo-rows .crow:hover .track{animation-play-state:paused}
.lchip{display:inline-flex;align-items:center;justify-content:center;padding-inline:clamp(26px,3.4vw,52px);flex:none}
.lchip img{height:clamp(34px,4.6vw,58px);width:auto;max-width:170px;object-fit:contain;
  opacity:.85;filter:drop-shadow(0 2px 8px rgba(0,0,0,.15));transition:opacity .4s,transform .5s var(--ease-out)}
.lchip:hover img{opacity:1;transform:scale(1.06)}
.clients-band .chip{color:var(--cream);opacity:.5}
.clients-band .chip:hover{opacity:.95;color:var(--cream)}
.logo-rows .crow.photos .track{animation-duration:80s}
.pcard{position:relative;width:clamp(180px,19vw,250px);aspect-ratio:4/5;border-radius:14px;overflow:hidden;
  flex:none;margin-inline:clamp(8px,1vw,14px);cursor:pointer;isolation:isolate;
  box-shadow:inset 0 0 0 1px rgba(250,245,231,.12)}
.pcard img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease-out)}
.pcard::after{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(40,0,0,.75) 0%,transparent 45%)}
.pcard:hover img{transform:scale(1.06)}
.pname{position:absolute;left:14px;right:14px;bottom:12px;z-index:2;color:var(--cream);
  font-size:.66rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase}

.client-rows{margin-top:clamp(40px,5vw,64px);display:flex;flex-direction:column;gap:8px;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.crow{display:flex;width:max-content}
.crow .track{display:flex;align-items:center;animation:scroll-x 42s linear infinite}
.crow.rev .track{animation-direction:reverse;animation-duration:48s}
.crow:hover .track{animation-play-state:paused}
.chip{display:inline-flex;align-items:center;gap:18px;padding-inline:28px;font-family:var(--f-display);
  font-size:clamp(1.4rem,2.6vw,2.2rem);color:var(--navy);opacity:.55;transition:opacity .4s,color .4s;white-space:nowrap}
.chip:hover{opacity:1;color:var(--burgundy)}
.chip::after{content:"✦";font-family:var(--f-text);font-size:.44em;opacity:.5}

/* =========================================================
   FOUNDER
   ========================================================= */
.founder{background:var(--cream)}
.founder-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(40px,6vw,100px);align-items:center}
.founder-fig{position:relative}
.founder-fig .photo{border-radius:var(--r-card);overflow:hidden;aspect-ratio:4/5;box-shadow:var(--shadow)}
.founder-fig .photo img{width:100%;height:100%;object-fit:cover}
.founder-fig .stamp{position:absolute;top:-24px;right:-24px;width:118px;height:118px;color:var(--burgundy)}
.founder-fig .stamp svg{width:100%;animation:spin-slow 28s linear infinite}
.founder-copy .quote{font-family:var(--f-display);font-size:clamp(1.8rem,3.6vw,3rem);line-height:1.22;color:var(--burgundy)}
.founder-copy .quote em{font-style:italic;color:var(--navy)}
.founder-copy p{margin-top:1.4em;max-width:56ch;opacity:.9}
.founder-copy .who{margin-top:2.2em;display:flex;align-items:center;gap:18px}
.founder-copy .who .name{font-family:var(--f-display);font-size:1.5rem;color:var(--burgundy)}
.founder-copy .who .role{font-size:.68rem;letter-spacing:.22em;text-transform:uppercase;font-weight:600;opacity:.7}
.founder-copy .who .rule{flex:1;height:1px;background:rgba(38,54,80,.25)}

/* =========================================================
   CTA — burgundy + reel
   ========================================================= */
.cta{position:relative;color:var(--cream);overflow:hidden;background:var(--burgundy)}
.cta::before{content:"";position:absolute;inset:0;
  background:radial-gradient(90% 120% at 85% 10%,rgba(38,54,80,.55) 0%,transparent 55%)}
.cta .wrap{position:relative;padding-block:clamp(84px,11vw,150px)}
.cta-solo{display:flex;flex-direction:column;align-items:center;text-align:center}
.cta .label{color:var(--cream-70)}
.cta h2{color:var(--cream);font-size:clamp(2.7rem,6.4vw,5.6rem);max-width:14ch;letter-spacing:-.02em;margin-top:.35em}
.cta p{margin-top:1.2em;color:var(--cream-70);max-width:50ch;font-size:1.06rem}
.cta .cta-actions{margin-top:2.4em;display:flex;gap:14px;flex-wrap:wrap;justify-content:center}
.cta-reel{justify-self:center;width:min(300px,74vw);position:relative}
.cta-reel .device{aspect-ratio:9/16;border-radius:var(--r-card);overflow:hidden;
  box-shadow:0 60px 110px -40px rgba(40,0,0,.5),inset 0 0 0 1px rgba(38,54,80,.15)}
.cta-reel video{width:100%;height:100%;object-fit:cover}
.cta-reel .cap{margin-top:14px;text-align:center;font-size:.62rem;letter-spacing:.3em;text-transform:uppercase;color:var(--navy);opacity:.55}
.cta-reel.in-contact{width:min(250px,70vw);align-self:center}

/* =========================================================
   CONTACT
   ========================================================= */
.contact{background:var(--cream)}
.contact-grid{display:grid;grid-template-columns:1fr minmax(210px,250px) 1fr;gap:clamp(30px,3.6vw,60px);align-items:center}
.contact-info h2{font-size:clamp(2.2rem,4.8vw,3.8rem);margin-top:.4em}
.contact-info .lead{margin-top:1.1em;font-size:1.1rem;opacity:.9;max-width:42ch}
.contact-list{margin-top:2.4em;display:flex;flex-direction:column}
.contact-list a,.contact-list .ci-row{display:flex;align-items:center;gap:18px;padding:17px 4px;border-bottom:1px solid rgba(38,54,80,.16);transition:padding .35s}
.contact-list a:hover{padding-left:12px}
.contact-list .ic{width:44px;height:44px;border-radius:50%;box-shadow:inset 0 0 0 1.2px rgba(38,54,80,.3);display:grid;place-items:center;color:var(--burgundy);flex:none;transition:.35s}
.contact-list a:hover .ic{background:var(--burgundy);color:var(--cream);box-shadow:none}
.contact-list .k{font-size:.6rem;letter-spacing:.22em;text-transform:uppercase;font-weight:600;opacity:.65;display:block}
.contact-list .v{font-size:1.02rem;color:var(--navy);font-weight:500}
.contact-social{margin-top:2em;display:flex;gap:12px}
.contact-social a{width:44px;height:44px;border-radius:50%;box-shadow:inset 0 0 0 1.2px rgba(38,54,80,.3);display:grid;place-items:center;color:var(--navy);transition:.35s}
.contact-social a:hover{background:var(--navy);color:var(--cream);transform:translateY(-4px);box-shadow:none}
.contact-social svg{width:18px}

.contact-form{background:var(--burgundy);color:var(--cream);border-radius:var(--r-card);padding:clamp(28px,4vw,48px);box-shadow:var(--shadow)}
.contact-form h3{color:var(--cream);font-size:1.8rem}
.contact-form .fn{font-size:.88rem;color:var(--cream-70);margin-top:.4em;margin-bottom:1.8em}
.field{position:relative;margin-bottom:20px}
.field label{position:absolute;left:16px;top:15px;font-size:.9rem;color:var(--cream-70);pointer-events:none;transition:.3s var(--ease);background:transparent;padding-inline:4px}
.field input,.field textarea,.field select{width:100%;padding:15px 16px;border:1.3px solid rgba(250,245,231,.3);border-radius:12px;
  background:transparent;font-family:inherit;font-size:.94rem;color:var(--cream);transition:border-color .3s}
.field textarea{resize:vertical;min-height:110px}
.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23faf5e7' stroke-width='1.6' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center}
.field select option{color:var(--navy);background:var(--cream)}
.field input:focus,.field textarea:focus,.field select:focus{outline:none;border-color:var(--cream)}
.field input:focus+label,.field textarea:focus+label,
.field input:not(:placeholder-shown)+label,.field textarea:not(:placeholder-shown)+label,
.field select+label{top:-9px;font-size:.68rem;color:var(--cream);font-weight:600;background:var(--burgundy)}
.field.err input,.field.err textarea{border-color:#e8a5a5}
.field .msg{font-size:.7rem;color:#f3c1c1;margin-top:5px;display:none}
.field.err .msg{display:block}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.contact-form .btn{width:100%;justify-content:center;margin-top:6px;--bg:var(--cream);--fg:var(--burgundy)}
.contact-form .btn::before{background:var(--navy)}
.contact-form .btn:hover{color:var(--cream)}
.form-note{font-size:.74rem;color:var(--cream-70);margin-top:14px;text-align:center}
.form-success{display:none;text-align:center;padding:24px 0;color:var(--cream)}
.form-success.show{display:block;animation:pop .5s var(--ease)}
@keyframes pop{from{opacity:0;transform:scale(.92)}to{opacity:1;transform:none}}
.form-success .ck{width:64px;height:64px;border-radius:50%;background:var(--cream);color:var(--burgundy);display:grid;place-items:center;margin:0 auto 16px}
.form-success h3{color:var(--cream)}
.form-success p{margin-top:.5em;color:var(--cream-70)}
.form-success .fs-wa,.form-success .fs-mail{color:var(--cream)}
.form-success .fs-blocked{display:none}
.form-success.blocked .fs-default{display:none}
.form-success.blocked .fs-blocked{display:block}
.form-success .fs-again{margin-inline:auto;display:inline-block;color:var(--cream-70);font-size:.78rem;letter-spacing:.06em}

/* =========================================================
   FOOTER
   ========================================================= */
.footer{background:var(--burgundy-ink);color:var(--cream);padding-top:clamp(64px,8vw,100px);overflow:hidden}
.footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:44px;padding-bottom:54px;border-bottom:1px solid rgba(250,245,231,.14)}
.footer .brand{color:var(--cream);margin-bottom:20px}
.footer-about{color:var(--cream-70);font-size:.92rem;max-width:36ch}
.footer-col h4{color:var(--cream);font-family:var(--f-text);font-size:.68rem;letter-spacing:.26em;text-transform:uppercase;margin-bottom:20px;font-weight:600;opacity:.7}
.footer-col ul{display:flex;flex-direction:column;gap:12px}
.footer-col a{color:var(--cream-70);font-size:.92rem;transition:.3s}
.footer-col a:hover{color:var(--cream);padding-left:5px}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:14px;padding-block:26px;font-size:.76rem;color:var(--cream-40)}
.footer-bottom a:hover{color:var(--cream)}
.footer-bottom .dxb{letter-spacing:.14em;text-transform:uppercase}
.footer-mark{
  font-family:var(--f-display);font-weight:700;text-align:center;line-height:.78;user-select:none;pointer-events:none;
  font-size:clamp(4.4rem,19vw,16rem);letter-spacing:-.02em;padding-bottom:10px;
  color:transparent;-webkit-text-stroke:1px rgba(250,245,231,.14)}

/* =========================================================
   FLOATING
   ========================================================= */
.whatsapp-fab{position:fixed;right:22px;bottom:22px;z-index:900;width:56px;height:56px;border-radius:50%;
  background:var(--burgundy);color:var(--cream);display:grid;place-items:center;
  box-shadow:0 18px 34px -12px rgba(40,0,0,.65),inset 0 0 0 1px rgba(250,245,231,.2);
  transition:transform .4s var(--ease),background .3s;transform:scale(0)}
.whatsapp-fab.show{transform:scale(1)}
.whatsapp-fab:hover{transform:scale(1.08);background:var(--navy)}
.whatsapp-fab svg{width:28px}
.insta-fab{position:fixed;right:22px;bottom:88px;z-index:900;width:56px;height:56px;border-radius:50%;
  background:var(--navy);color:var(--cream);display:grid;place-items:center;
  box-shadow:0 18px 34px -12px rgba(27,41,64,.65),inset 0 0 0 1px rgba(250,245,231,.2);
  transition:transform .4s var(--ease) .06s,background .3s;transform:scale(0)}
.insta-fab.show{transform:scale(1)}
.insta-fab:hover{transform:scale(1.08);background:var(--burgundy)}
.insta-fab svg{width:24px}
.to-top{position:fixed;left:22px;bottom:22px;z-index:900;width:46px;height:46px;border-radius:50%;
  background:var(--navy);color:var(--cream);display:grid;place-items:center;
  transform:translateY(30px);opacity:0;transition:.4s var(--ease)}
.to-top.show{transform:none;opacity:1}
.to-top:hover{background:var(--burgundy)}
.scroll-prog{position:fixed;top:0;left:0;height:3px;background:var(--burgundy);z-index:1100;width:0}

/* ---------- custom cursor ---------- */
.cursor-dot,.cursor-ring{position:fixed;top:0;left:0;pointer-events:none;z-index:2500;margin:-4px 0 0 -4px;display:none}
.cursor-ring{border-radius:50%}
body.has-cursor .cursor-dot,body.has-cursor .cursor-ring{display:block}
.cursor-dot{width:30px;height:7.4px;margin:-3.7px 0 0 -15px;mix-blend-mode:difference}
.cursor-dot img{width:100%;height:100%;display:block}
.cursor-ring{width:8px;height:8px}
.cursor-ring::before{content:"";position:absolute;inset:-16px;border:1.3px solid var(--cream);border-radius:50%;
  mix-blend-mode:difference;opacity:.7;transition:inset .35s var(--ease-out),opacity .3s,background .3s}
.cursor-ring::after{content:attr(data-label);position:absolute;inset:-30px;display:grid;place-items:center;
  font-size:.54rem;font-weight:700;letter-spacing:.22em;color:var(--burgundy);opacity:0;transition:opacity .3s}
.cursor-ring.grow::before{inset:-25px;opacity:1}
.cursor-ring.down::before{inset:-11px}
.cursor-ring.view::before{inset:-30px;background:var(--cream);border-color:var(--cream);mix-blend-mode:normal;opacity:.97}
.cursor-ring.view::after{opacity:1}
@media (pointer:coarse){.cursor-dot,.cursor-ring{display:none!important}}

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width:1080px){
  .steps{grid-template-columns:repeat(3,1fr)}
  .stats{grid-template-columns:repeat(2,1fr);row-gap:8px}
  .stat:nth-child(3){border-left:0;padding-left:0}
  .svc-row{grid-template-columns:44px 1fr 96px 44px}
  .svc-row .tag,.svc-row .idx{display:none}
  .svc-row .thumb{width:96px}
}
@media (max-width:1080px) and (min-width:901px){
  .contact-grid{grid-template-columns:1fr 200px 1fr;gap:26px}
}
@media (max-width:900px){
  .nav-links,.nav .btn{display:none}
  .nav-toggle{display:block}
  .studio-grid,.founder-grid,.contact-grid{grid-template-columns:1fr}
  .founder-fig{max-width:420px}
  .footer-top{grid-template-columns:1fr 1fr}
  .footer-top .footer-brand{grid-column:1/-1}
  .work-grid{grid-template-columns:repeat(2,1fr)}
  .tile,.tile.wide{grid-column:span 1;aspect-ratio:4/5}
  .hero h1{font-size:clamp(2.7rem,11.5vw,4.6rem)}
  .hero-video{object-position:50% 50%}
}
@media (max-width:600px){
  .svc-row{grid-template-columns:40px 1fr 84px;gap:12px}
  .svc-row .arr{display:none}
  .svc-row .thumb{width:84px}
  .svc-row .s-ic{width:40px;height:40px}
  .svc-row .s-ic svg{width:19px;height:19px}
  .steps{grid-template-columns:1fr 1fr}
  .step:last-child{grid-column:1/-1}
  .stats,.form-row,.footer-top,.work-grid{grid-template-columns:1fr}
  .stat+.stat{border-left:0;padding-left:0}
  .btn{padding:1em 1.7em}
  .contact-form{padding:26px 20px}
  .lb-prev{left:2px}.lb-next{right:2px}
  .hero-foot .locs{display:none}
}